Announcements
Girona, Spain—May 7, 2025— Apidura, the independent brand driving innovation in ultra-distance cycling and bikepacking gear, has appointed Athletic Affair as its global PR agency.
Berlin, 7 May 2025 | The ZIV – German Bicycle Industry is expanding its market data offerings and initiating development of a comprehensive market data service for the entire German bicycle industry.
Irvine, CA – The National Bicycle Dealers Association (NBDA) is proud to announce the release of the 2025 NBDA Service Survey Report, a comprehensive study providing powerful, actionable insights into the service departments of Speciality Bicycle Retailers
BOULDER, CO, UNITED STATES, May 6, 2025 -- Dave Zabriskie, renowned former World Tour professional cyclist, Olympian, and the first American to win stages in all three Grand Tours—the Tour de France, Vuelta a España, and Giro d'Italia—announced today the launch of Cognitive Protocol, a groundbreaking initiative focu
San Francisco, CA – May 5, 2025 – The New Wheel Electric Bike Shops in San Francisco, Marin, and Oakland proudly announce the transition to BikeInsure as our Official Electric Bike Insurance provider. This collaboration brings essential and affordable opt-in electric bike insurance for our e-bike customers.
The founders of Kona Bicycles — Dan Gerhard & Jake Heilbron — are excited to announce that Charles Russell will be joining the senior management team managing sales & marketing, effective May 5th, 2025.
EL PASO, Texas--(BUSINESS WIRE)-- Helen of Troy Limited (NASDAQ: HELE), designer, developer, and worldwide marketer of branded consumer home, outdoor, beauty, and wellness products, today announced a change to its leadership.
Perris, Calif. – Partnering with a legendary California band, which adopted its now-iconic name in 1965 and began a "long strange trip" as pioneers of the counterculture movement and the jam-band genre, Retrospec, a digitally native leader in recreational bicycles and outdoor equipment, today announced a licensed c
Irvine, CA – 5/2/2025 – The National Bicycle Dealers Association (NBDA) is calling upon bicycle retailers across North America to participate in the second annual survey aimed at assessing E-bike System Suppliers.
Schiphol-Rijk, Amsterdam: Yamaha Motor Europe has launched its new Yamaha eBike Systems Service platform to streamline and enhance its aftersales support. This initiative supports its ambition to become a center of excellence for eBike drive units and system customers, as well as their dealers.
Miami, Florida – April 28, 2025 – BikeInsure, the Official Bike Insurance of USA Triathlon, is thrilled to announce that Leanda Cave, a four-time World Champion Triathlete, has joined the company as a brand ambassador.
Montreal, QC – April 24, 2025 – Trickstuff and Outdoor Gear Canada (OGC) are pleased to announce that they have signed an exclusive distribution agreement for Canada.
With the 2025 peak riding season approaching, the U.S. bicycle industry grapples with renewed tariffs and persistent supply chain challenges.
San Francisco — The Merry Sales Co., a SF Bay Area legacy bicycle and parts distributor since 1906, has announced the release of their new full color, nearly 300-page product catalog. This is their first catalog they've produced since they stopped producing them in 2017.
Longtime Journalist and Gear Expert To Expand Awareness in North America
April 24, 2025
Philadelphia, PA — BikeCo, a leading innovator in cycling products and services, proudly announces three new additions to its team and two strategic promotions to support continued growth across operations, retail, and customer experience.
New Hires
PeopleForBikes' latest Quarterly Risk and Opportunity Forecast for the U.S. bicycle industry, developed in collaboration with S&P Global, features major updates to better reflect the evolving market.
NEW YORK --- ENGWE, a leading brand in the electric bike field, has announced a strategic adjustment to its omnichannel pricing structure, effective May 2025. This change will apply across the entire product line in response to evolving international trade policies.
DAYTON, Ohio – April 17, 2025 – United Wheels (UW), the parent company of Huffy, Niner, Batch and Buzz Bicycles, today announces that Michael Gonzalez has joined the team as Category Manager of BMX Product Management.
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